http://jeftonsungkar.com Jefton Sungkar Wed, 29 Feb 2012 08:43:35 +0000 http://jeftonsungkar.com en http://www.jeftonsungkar.com/Cloak-Dagger http://www.jeftonsungkar.com/following/jeftonsungkar.com/Cloak-Dagger Wed, 29 Feb 2012 08:43:35 +0000 Jefton Sungkar 2907522 <img src="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger01.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger01_o.jpg" data-mid="14812293" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger02.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger02_o.jpg" data-mid="14812295" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger03.jpg" width="670" height="479" width_o="670" height_o="479" src_o="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger03_o.jpg" data-mid="14812300" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger04.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger04_o.jpg" data-mid="14812304" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger05.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger05_o.jpg" data-mid="14812307" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger06.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger06_o.jpg" data-mid="14812323" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger07.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger07_o.jpg" data-mid="14812328" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger08.jpg" width="670" height="842" width_o="670" height_o="842" src_o="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger08_o.jpg" data-mid="14812330" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger09.jpg" width="670" height="842" width_o="670" height_o="842" src_o="http://payload30.cargocollective.com/1/0/29123/2907522/cloakdagger09_o.jpg" data-mid="14812336" border="0" align="left"/> What’s the first thing you do when a recruiter calls? You pretend you’re not talking to a recruiter. We’re all familiar with that awkward moment, when a recruiter calls and you need to pretend you are talking to your mother. So when Chantal Manning-Knight approached Interbrand to look at rebranding, we thought why not reposition her business in a way that not only presents her skills, experience and passion for people, but also addresses the need for absolute secrecy and discretion. Addressing the standard hurdles of changing jobs – secret meetings, awkward phone calls and absolute discretion – we avoided all reference to recruitment whatsoever. Instead we created Cloak & Dagger: online emporium of coats and knives (and jobs). www.cloakanddagger.net.au Designed at Interbrand, Sydney Designed with Chris Doyle What’s the first thing you do when a recruiter calls? You pretend you’re not talking to a recruiter. We’re all familiar with that awkward moment, when a... http://www.jeftonsungkar.com/The-Great-Blandini http://www.jeftonsungkar.com/following/jeftonsungkar.com/The-Great-Blandini Wed, 29 Feb 2012 08:33:08 +0000 Jefton Sungkar 2907414 <img src="http://payload30.cargocollective.com/1/0/29123/2907414/00.jpg" width="670" height="459" width_o="670" height_o="459" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/00_o.jpg" data-mid="14789211" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/01.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/01_o.jpg" data-mid="14789229" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/02.jpg" width="670" height="457" width_o="670" height_o="457" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/02_o.jpg" data-mid="14789233" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/03.jpg" width="670" height="841" width_o="670" height_o="841" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/03_o.jpg" data-mid="14789242" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/04.jpg" width="670" height="494" width_o="670" height_o="494" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/04_o.jpg" data-mid="14789246" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/05.jpg" width="670" height="491" width_o="670" height_o="491" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/05_o.jpg" data-mid="14789249" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/06.jpg" width="670" height="624" width_o="670" height_o="624" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/06_o.jpg" data-mid="14789251" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/07.jpg" width="670" height="514" width_o="670" height_o="514" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/07_o.jpg" data-mid="14789252" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/08.jpg" width="670" height="846" width_o="670" height_o="846" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/08_o.jpg" data-mid="14789254" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/09.jpg" width="670" height="493" width_o="670" height_o="493" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/09_o.jpg" data-mid="14789259" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/10.jpg" width="670" height="927" width_o="670" height_o="927" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/10_o.jpg" data-mid="14789264" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/11.jpg" width="670" height="485" width_o="670" height_o="485" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/11_o.jpg" data-mid="14789267" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/12.jpg" width="670" height="819" width_o="670" height_o="819" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/12_o.jpg" data-mid="14789271" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/13.jpg" width="670" height="509" width_o="670" height_o="509" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/13_o.jpg" data-mid="14789273" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/14.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/14_o.jpg" data-mid="14789277" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/15.jpg" width="670" height="627" width_o="670" height_o="627" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/15_o.jpg" data-mid="14789280" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/16.jpg" width="670" height="637" width_o="670" height_o="637" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/16_o.jpg" data-mid="14789283" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/0/29123/2907414/17.jpg" width="670" height="661" width_o="670" height_o="661" src_o="http://payload30.cargocollective.com/1/0/29123/2907414/17_o.jpg" data-mid="14789288" border="0" align="left"/> Following last year's rebrand of Steve Bland as - The Great Blandini - Photoshop retoucher extraordinaire. We produced this little magic book of 'Photo-shoppe'. The brochure features 10 tricks used by the great man himself, plus some custom retouches that show off his unparalleled skills - such as sawing the women in half. The whole brochure is hand drawn with calligraphy pens and ink (even the body copy). A rare thing these days and a real labour of love. The brochure is printed on recycled stock and singer sewn stitched down the spine. To be sent out to Steve's design industry contacts in 2012 as a keepsake and a powerful demonstration of Blandini's mastery of the mysterious Photo-shoppe. Modeling kindly provided in the form of Mike Tossetto, Ami Gainford and David Sutherland. Designed at Interbrand, Sydney Designed with Mike Rigby, Diana Chirilas Words by Mike Reed Following last year's rebrand of Steve Bland as - The Great Blandini - Photoshop retoucher extraordinaire. We produced this little magic book of 'Photo-shoppe'.... http://www.jeftonsungkar.com/University-of-Sydney-Union http://www.jeftonsungkar.com/following/jeftonsungkar.com/University-of-Sydney-Union Tue, 24 Jan 2012 22:53:35 +0000 Jefton Sungkar 1149530 <img src="http://payload.cargocollective.com/1/0/29123/1149530/USU01.jpg" width="625" height="465" width_o="625" height_o="465" src_o="http://payload.cargocollective.com/1/0/29123/1149530/USU01_o.jpg" data-mid="5530628" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/1149530/USU10.jpg" width="443" height="625" width_o="443" height_o="625" src_o="http://payload.cargocollective.com/1/0/29123/1149530/USU10_o.jpg" data-mid="5530649" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/1149530/USU11.jpg" width="443" height="625" width_o="443" height_o="625" src_o="http://payload.cargocollective.com/1/0/29123/1149530/USU11_o.jpg" data-mid="5530650" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/1149530/USU12.jpg" width="443" height="625" width_o="443" height_o="625" src_o="http://payload.cargocollective.com/1/0/29123/1149530/USU12_o.jpg" data-mid="5530651" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/1149530/USU13.jpg" width="443" height="625" width_o="443" height_o="625" src_o="http://payload.cargocollective.com/1/0/29123/1149530/USU13_o.jpg" data-mid="5530654" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/1149530/USU14.jpg" width="443" height="625" width_o="443" height_o="625" src_o="http://payload.cargocollective.com/1/0/29123/1149530/USU14_o.jpg" data-mid="5530655" border="0" align="left"/> Designed at Landor, Sydney Designed with Ivana Martinovic Designed at Landor, Sydney Designed with Ivana Martinovic http://www.jeftonsungkar.com/Alzheimer-s-Australia http://www.jeftonsungkar.com/following/jeftonsungkar.com/Alzheimer-s-Australia Fri, 23 Dec 2011 04:16:23 +0000 Jefton Sungkar 2497833 <img src="http://payload9.cargocollective.com/1/0/29123/2497833/LOGO_ANIMATION.gif" width="630" height="200" width_o="630" height_o="200" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/LOGO_ANIMATION_o.gif" data-mid="12600547" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/Alz_LOGOs.png" width="630" height="569" width_o="630" height_o="569" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/Alz_LOGOs_o.png" data-mid="12600548" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/Alz_Covers3.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/Alz_Covers3_o.jpg" data-mid="12600549" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/9_Literature_A4_Spread011.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/9_Literature_A4_Spread011_o.jpg" data-mid="12600550" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/10_Literature_A4_Spread021.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/10_Literature_A4_Spread021_o.jpg" data-mid="12600551" border="0" align="left"/> <img src="http://payload9.cargocollective.com/1/0/29123/2497833/11_Literature_A4_Spread031.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/11_Literature_A4_Spread031_o.jpg" data-mid="12600554" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/12_Symbols2.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/12_Symbols2_o.jpg" data-mid="12600552" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/15_ADSHEL.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/15_ADSHEL_o.jpg" data-mid="12600555" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/16__KeepCup.jpg" width="630" height="550" width_o="630" height_o="550" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/16__KeepCup_o.jpg" data-mid="12600556" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/17_Surfboard.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/17_Surfboard_o.jpg" data-mid="12600557" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/18_ball.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/18_ball_o.jpg" data-mid="12600558" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/21_Badges.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/21_Badges_o.jpg" data-mid="12600559" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/22_Wristbands_NEW.jpg" width="630" height="334" width_o="630" height_o="334" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/22_Wristbands_NEW_o.jpg" data-mid="12600560" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/23_AlzheimersUSB2.jpg" width="630" height="438" width_o="630" height_o="438" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/23_AlzheimersUSB2_o.jpg" data-mid="12600561" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/13_billboardA.jpg" width="630" height="550" width_o="630" height_o="550" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/13_billboardA_o.jpg" data-mid="12600562" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/Ita_Launch.jpg" width="630" height="420" width_o="630" height_o="420" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/Ita_Launch_o.jpg" data-mid="12600563" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/2_Launch2.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/2_Launch2_o.jpg" data-mid="12600565" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/3_Launch1.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/3_Launch1_o.jpg" data-mid="12600566" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/6_Launch6.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/6_Launch6_o.jpg" data-mid="12600567" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/5_Launch5.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/5_Launch5_o.jpg" data-mid="12600568" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/0/29123/2497833/4_Launch41.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload9.cargocollective.com/1/0/29123/2497833/4_Launch41_o.jpg" data-mid="12600569" border="0" align="left"/> By 2030, Alzheimer’s disease could kill more Australians than any other disease, and, currently, there is no cure. To help increase awareness and the level of funding afforded to Alzheimer’s Disease and other forms of dementia, we had to create a brand that could cut through the clutter of the charity landscape. A brand with a fighting spirit at its heart. A brand designed to create a a grass roots movement and galvanize an entire nation. The identity is bold, simple, clear, and, deliberately, very easy to manage. Using just two colours and, often, only four words. It features a flexible logo that changes and evolves to communicate different messages. From fighting to funding, to research and education - whatever the topic, we have a logo to carry that message. We marched march on Parliament House as part of a high impact brand launch, joined by the Alzheimer’s Australia team, Ita Buttrose, and hundreds of other passionate supporters. The march heralded not only the launch of the new brand identity, but the “bloody great big bomb” we were told to set off by the organisations president, Glenn Rees. Designed at Interbrand, Sydney Designed with Mike Rigby, Chris Maclean, Chris Doyle, Joao Peres By 2030, Alzheimer’s disease could kill more Australians than any other disease, and, currently, there is no cure. To help increase awareness and the level of... http://www.jeftonsungkar.com/Carrier-Bags http://www.jeftonsungkar.com/following/jeftonsungkar.com/Carrier-Bags Wed, 26 Jan 2011 23:11:24 +0000 Jefton Sungkar 440488 <img src="http://payload.cargocollective.com/1/0/29123/440488/carrybagforcargo.jpg" width="670" height="3062" width_o="700" height_o="3200" src_o="http://payload.cargocollective.com/1/0/29123/440488/carrybagforcargo_o.jpg" data-mid="2045773" border="0" align="left"/> Designed at Landor, Sydney Designed at Landor, Sydney http://www.jeftonsungkar.com/The-Cracks http://www.jeftonsungkar.com/following/jeftonsungkar.com/The-Cracks Wed, 26 Jan 2011 23:11:22 +0000 Jefton Sungkar 984826 <img src="http://payload.cargocollective.com/1/0/29123/984826/crackslogo1.jpg" width="610" height="461" width_o="610" height_o="461" src_o="http://payload.cargocollective.com/1/0/29123/984826/crackslogo1_o.jpg" data-mid="4728523" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/984826/cracks2_2.jpg" width="610" height="510" width_o="610" height_o="510" src_o="http://payload.cargocollective.com/1/0/29123/984826/cracks2_2_o.jpg" data-mid="4728537" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/984826/TheCracksA.jpg" width="610" height="407" width_o="610" height_o="407" src_o="http://payload.cargocollective.com/1/0/29123/984826/TheCracksA_o.jpg" data-mid="4742293" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/984826/TheCracksB.jpg" width="610" height="407" width_o="610" height_o="407" src_o="http://payload.cargocollective.com/1/0/29123/984826/TheCracksB_o.jpg" data-mid="4742294" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/984826/TheCracksC.jpg" width="610" height="407" width_o="610" height_o="407" src_o="http://payload.cargocollective.com/1/0/29123/984826/TheCracksC_o.jpg" data-mid="4742296" border="0" align="left"/> Designed with Mikey Hart Designed with Mikey Hart http://www.jeftonsungkar.com/University-of-Queensland-Union http://www.jeftonsungkar.com/following/jeftonsungkar.com/University-of-Queensland-Union Wed, 26 Jan 2011 23:05:16 +0000 Jefton Sungkar 761662 <img src="http://payload.cargocollective.com/1/0/29123/761662/uqu1a.png" width="670" height="411" width_o="670" height_o="411" src_o="http://payload.cargocollective.com/1/0/29123/761662/uqu1a_o.png" data-mid="4868085" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/761662/uqu3a.png" width="670" height="383" width_o="670" height_o="383" src_o="http://payload.cargocollective.com/1/0/29123/761662/uqu3a_o.png" data-mid="4868138" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/761662/uqu14.png" width="670" height="482" width_o="670" height_o="482" src_o="http://payload.cargocollective.com/1/0/29123/761662/uqu14_o.png" data-mid="4868140" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/761662/uqu5.png" width="670" height="449" width_o="700" height_o="470" src_o="http://payload.cargocollective.com/1/0/29123/761662/uqu5_o.png" data-mid="4622514" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/761662/uqu6.png" width="670" height="478" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/0/29123/761662/uqu6_o.png" data-mid="4622518" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/761662/uqu7.png" width="670" height="411" width_o="700" height_o="430" src_o="http://payload.cargocollective.com/1/0/29123/761662/uqu7_o.png" data-mid="4622521" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/761662/uqu10.jpg" width="670" height="421" width_o="700" height_o="440" src_o="http://payload.cargocollective.com/1/0/29123/761662/uqu10_o.jpg" data-mid="4622528" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/761662/uqu11.jpg" width="670" height="421" width_o="700" height_o="440" src_o="http://payload.cargocollective.com/1/0/29123/761662/uqu11_o.jpg" data-mid="4622530" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/761662/uqu8.jpg" width="670" height="421" width_o="700" height_o="440" src_o="http://payload.cargocollective.com/1/0/29123/761662/uqu8_o.jpg" data-mid="4622525" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/761662/uqu9.jpg" width="670" height="421" width_o="700" height_o="440" src_o="http://payload.cargocollective.com/1/0/29123/761662/uqu9_o.jpg" data-mid="4622527" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/761662/uqu13.png" width="670" height="411" width_o="700" height_o="430" src_o="http://payload.cargocollective.com/1/0/29123/761662/uqu13_o.png" data-mid="4622537" border="0" align="left"/> Designed at Landor, Sydney Designed with Sam Pemberton Designed at Landor, Sydney Designed with Sam Pemberton http://www.jeftonsungkar.com/City-of-Melbourne http://www.jeftonsungkar.com/following/jeftonsungkar.com/City-of-Melbourne Mon, 29 Nov 2010 17:37:45 +0000 Jefton Sungkar 343534 <img src="http://payload.cargocollective.com/1/0/29123/343534/com00.gif" width="600" height="313" width_o="600" height_o="313" src_o="http://payload.cargocollective.com/1/0/29123/343534/com00_o.gif" data-mid="2037902" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com02.jpg" width="600" height="539" width_o="600" height_o="539" src_o="http://payload.cargocollective.com/1/0/29123/343534/com02_o.jpg" data-mid="2037735" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com03.jpg" width="600" height="240" width_o="600" height_o="240" src_o="http://payload.cargocollective.com/1/0/29123/343534/com03_o.jpg" data-mid="2037736" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com04.jpg" width="600" height="541" width_o="600" height_o="541" src_o="http://payload.cargocollective.com/1/0/29123/343534/com04_o.jpg" data-mid="2037738" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com05.jpg" width="600" height="447" width_o="600" height_o="447" src_o="http://payload.cargocollective.com/1/0/29123/343534/com05_o.jpg" data-mid="2037739" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com06.jpg" width="600" height="399" width_o="600" height_o="399" src_o="http://payload.cargocollective.com/1/0/29123/343534/com06_o.jpg" data-mid="2037747" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com07.jpg" width="600" height="354" width_o="600" height_o="354" src_o="http://payload.cargocollective.com/1/0/29123/343534/com07_o.jpg" data-mid="2037749" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com08.jpg" width="600" height="383" width_o="600" height_o="383" src_o="http://payload.cargocollective.com/1/0/29123/343534/com08_o.jpg" data-mid="2037752" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com09.jpg" width="600" height="605" width_o="600" height_o="605" src_o="http://payload.cargocollective.com/1/0/29123/343534/com09_o.jpg" data-mid="2037757" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/Moomba_Brochure2.jpg" width="600" height="446" width_o="600" height_o="446" src_o="http://payload.cargocollective.com/1/0/29123/343534/Moomba_Brochure2_o.jpg" data-mid="4934489" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com11.jpg" width="600" height="274" width_o="600" height_o="274" src_o="http://payload.cargocollective.com/1/0/29123/343534/com11_o.jpg" data-mid="2037765" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com12.jpg" width="600" height="274" width_o="600" height_o="274" src_o="http://payload.cargocollective.com/1/0/29123/343534/com12_o.jpg" data-mid="2037768" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com13.jpg" width="600" height="274" width_o="600" height_o="274" src_o="http://payload.cargocollective.com/1/0/29123/343534/com13_o.jpg" data-mid="2037771" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com14.jpg" width="600" height="369" width_o="600" height_o="369" src_o="http://payload.cargocollective.com/1/0/29123/343534/com14_o.jpg" data-mid="2037778" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com15.jpg" width="600" height="407" width_o="600" height_o="407" src_o="http://payload.cargocollective.com/1/0/29123/343534/com15_o.jpg" data-mid="2037780" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com01.jpg" width="600" height="472" width_o="600" height_o="472" src_o="http://payload.cargocollective.com/1/0/29123/343534/com01_o.jpg" data-mid="2037932" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com16.jpg" width="600" height="373" width_o="600" height_o="373" src_o="http://payload.cargocollective.com/1/0/29123/343534/com16_o.jpg" data-mid="2037785" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com17.jpg" width="600" height="399" width_o="600" height_o="399" src_o="http://payload.cargocollective.com/1/0/29123/343534/com17_o.jpg" data-mid="2037788" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/com18.jpg" width="600" height="374" width_o="600" height_o="374" src_o="http://payload.cargocollective.com/1/0/29123/343534/com18_o.jpg" data-mid="2037792" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/343534/melbpark.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/29123/343534/melbpark_o.jpg" data-mid="2045768" border="0" align="left"/> Melbourne is a dynamic, progressive city, internationally recognized for its diversity, innovation, sustainability, and livability. The City of Melbourne Council supports the city’s world-class offerings, represents it nationally and internationally, and ensures it remains a preeminent Australian center for culture, arts, dining, entertainment, education, and shopping. Since implementing its previous identity 15 years ago, Melbourne has experienced significant change. As a result, the Council had accumulated a range of isolated logos for various services, which had become increasingly difficult and costly to manage. The fragmentation of Melbourne’s identity meant equity was driven away from the core brand, and the Council realized that it needed a long-term solution. The City of Melbourne Council asked Landor to develop a cohesive brand strategy and new identity system. The challenge was to reflect Melbourne’s cool sophistication on the world stage, capture the passion of its people, and provide the city with a unified, flexible, and future-focused image. The new identity needed to overcome political complexities, improve the cost-effectiveness of managing the brand, and unite the disparate range of entities (including the Council, the city of Melbourne’s destination brand, and an ever-growing portfolio of different initiatives, programs, services, and events). We built the branding program based on the results of a thorough audit of Melbourne’s various identities and its long-term sustainability and strategic plans. The audit assessed public opinion and interviewed stakeholders who included local government officials, business owners, and community representatives. At the heart of the new design, the bold “M” presents a full expression of the identity system—immediately recognizable and as multifaceted as the city itself: creative, cultural, sustainable. A celebration of diversity and personal interpretation that is both future-proof and iconic. Designed at Landor, Sydney Designed with Jason Little, Sam Pemberton, Ivana Martinovic, Malin Holmstrom Melbourne is a dynamic, progressive city, internationally recognized for its diversity, innovation, sustainability, and livability. The City of Melbourne Council... http://www.jeftonsungkar.com/Yummy-Tummy-Koalas http://www.jeftonsungkar.com/following/jeftonsungkar.com/Yummy-Tummy-Koalas Mon, 29 Nov 2010 17:37:43 +0000 Jefton Sungkar 376001 <img src="http://payload.cargocollective.com/1/0/29123/376001/ytk01.jpg" width="670" height="446" width_o="700" height_o="466" src_o="http://payload.cargocollective.com/1/0/29123/376001/ytk01_o.jpg" data-mid="1966822" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/376001/ytk02.jpg" width="670" height="446" width_o="700" height_o="466" src_o="http://payload.cargocollective.com/1/0/29123/376001/ytk02_o.jpg" data-mid="1966823" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/376001/ytk03.jpg" width="670" height="446" width_o="700" height_o="466" src_o="http://payload.cargocollective.com/1/0/29123/376001/ytk03_o.jpg" data-mid="1966824" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/376001/ytk04.jpg" width="670" height="446" width_o="700" height_o="466" src_o="http://payload.cargocollective.com/1/0/29123/376001/ytk04_o.jpg" data-mid="1966826" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/376001/Sticker_Animation.gif" width="600" height="423" width_o="600" height_o="423" src_o="http://payload.cargocollective.com/1/0/29123/376001/Sticker_Animation_o.gif" data-mid="1966857" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/376001/ytk051.jpg" width="670" height="661" width_o="700" height_o="691" src_o="http://payload.cargocollective.com/1/0/29123/376001/ytk051_o.jpg" data-mid="1966922" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/376001/ytk06.jpg" width="670" height="446" width_o="700" height_o="466" src_o="http://payload.cargocollective.com/1/0/29123/376001/ytk06_o.jpg" data-mid="1966835" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/376001/ytk07.jpg" width="670" height="446" width_o="700" height_o="466" src_o="http://payload.cargocollective.com/1/0/29123/376001/ytk07_o.jpg" data-mid="1966837" border="0" align="left"/> Top Taste identified a truly differentiated, single serve, individually wrapped, product format that would be difficult to replicate by private label and competitors. The creative team were excited and inspired by a truly differentiated product concept. The result? A fun, playful, evocative brand with a refreshing identity, loaded with personality. We extended the idea of the characters to every face of the packaging through a fun and cheeky visual style, influencing the brand beyond packaging and creating a new dimension to bring the characters Kevin, Bruce and Cath to life. Designed at Landor, Sydney Designed with Ben Chandler Top Taste identified a truly differentiated, single serve, individually wrapped, product format that would be difficult to replicate by private label and... http://www.jeftonsungkar.com/Shapes-Sensations http://www.jeftonsungkar.com/following/jeftonsungkar.com/Shapes-Sensations Sun, 07 Nov 2010 06:17:59 +0000 Jefton Sungkar 374622 <img src="http://payload.cargocollective.com/1/0/29123/374622/Shapes8711_700.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/29123/374622/Shapes8711_700_o.jpg" data-mid="4929963" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/374622/ShapesSens_Ribbon_ToCrop1a.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/29123/374622/ShapesSens_Ribbon_ToCrop1a_o.jpg" data-mid="4934372" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/374622/ShapesSens_Ribbon_ToCrop2a.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/29123/374622/ShapesSens_Ribbon_ToCrop2a_o.jpg" data-mid="4934374" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/374622/ShapesSens_Ribbon_ToCrop3a.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/29123/374622/ShapesSens_Ribbon_ToCrop3a_o.jpg" data-mid="4934375" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/374622/ShapesSens_Ribbon_ToCrop4a.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/29123/374622/ShapesSens_Ribbon_ToCrop4a_o.jpg" data-mid="4934376" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/374622/Individual Packs1a.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/29123/374622/Individual Packs1a_o.jpg" data-mid="4934378" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/374622/Individual Packs2a.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/29123/374622/Individual Packs2a_o.jpg" data-mid="4934379" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/374622/Individual Packs3a.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/29123/374622/Individual Packs3a_o.jpg" data-mid="4934382" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/374622/Individual Packs4a.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/29123/374622/Individual Packs4a_o.jpg" data-mid="4934384" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/374622/Individual Packs5a.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/29123/374622/Individual Packs5a_o.jpg" data-mid="4934386" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29123/374622/Individual Packs6a.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/29123/374622/Individual Packs6a_o.jpg" data-mid="4934387" border="0" align="left"/> Designed at Landor, Sydney Designed with Ben Chandler, Ivana Martinovic Designed at Landor, Sydney Designed with Ben Chandler, Ivana Martinovic